Onto employs next generation online marketing strategies while leveraging cutting edge technologies in order to generate highly relevant and targeted leads for our clients.
Contact us today to find out more about our lead generation.
The biggest goal when it comes to lead generation is to ensure that we connect the right consumer to the right company in order to provide the best quality leads that give you the highest possible conversions.
We can break it down to four different segments that are used to generate our leads and when combined they make for a very potent combination.
1. Organic Search Traffic
This is by and large our biggest focus when it comes to delivering highly qualified leads through our intelligently designed network of high quality websites. Organic search alone generates roughly 75% of the clicks that go through the major search engines. As a result of this, organic search traffic results in a very high conversion rate on our lead capture pages due largely in part to the ‘trust’ factor that is associated with the organic listings.
Consumers these days are becoming a lot more technologically savvy and understand the differences between an organic search listing and paid search listing. On top of that, due to the increasing knowledge of how to utilize search to best attain the desired results, the traffic that is sent to these pages are highly relevant . This means those consumers that are looking for information or a service are truly looking for those things.
2. Paid Search Technologies
We have developed a highly sophisticated bid management system that we utilize in order to dominate the paid listing results of the most popular search engines for the best keywords to use for our campaigns. Our system provides us the ability to manage the amount of money that is being spent on ads and balance it with the conversion rate that our landing pages are receiving. This in turn empowers us to pass on these savings to our clients.
Our proprietary search marketing platform allows us to:
- Create a large, easily scalable paid search campaign.
- Perform analytics and optimize our search engine keyword bidding on a real time basis.
- Test user experience through a multitude of testing techniques in order to improve conversions and responsiveness.
- Manage and target a highly targeted consumer database of pre-qualified candidates.
3. Social Media Lead Generation
Social networking is one of the biggest things on the Internet today. Many individuals are embracing the ’social web’ and are interacting with it on a daily basis. The major challenge for marketers behind utilizing social media in order to target the appropriate demographic is that these consumers are easily put off by traditional means of marketing and advertisement.
As such, we utilize creative solutions that enable us to enter the social media space in fresh new ways. This allows us the ability to engage with prospective consumers while at the same time allows us to provide them with highly relevant information and services. This higher level of engagement directly translates into higher quality leads for our clients.
4. Affiliate Network
With over a decade of experience we have been through every facet of affiliate marketing ranging from being an affiliate ourselves to managing our own network of affiliates. Using this wealth of experience enables us to approach our affiliate network in a unique way in order to meet our clients expectations as well as our affiliates.
Our affiliate network is an invite only network that carefully and thoughtfully screens our applicants in order to ensure that their lead generation methods meet our own very specific quality standards. This enables us to leverage our extensive network and generate a variety type of leads for several different types of markets on demand.
…and we’re learning new things each day
The Internet is a fluid entity all unto itself. It’s in an ever changing state of flux and it’s important to stay on top of new technologies and trends. We pride ourselves on having the capability of doing this in order to be at the forefront of lead generation for our clients.
If you’re interested in finding out a little bit more about the specific lead types that Onto produces for our clients, feel free to check out the links on the right side of this page.
Otherwise, if you would like to just contact us immediately and see what Onto can do for you, one of our team members would be happy to speak with you and see how our two businesses can form a lucrative and powerful partnership together for years to come.